New Delhi, 15th October: Pansari Group, one of India’s most trusted FMCG brands, has unveiled its heartfelt festive campaign — “This Diwali, Let’s Bring Back the Raunak.” The initiative celebrates the true essence of Diwali by reigniting the charm and spirit of local markets across the country.
Reviving the Festive Spirit of Neighborhood Markets
Rooted in the tagline, “Aap khushi se tyohaar manaye, iss Diwali aapki dukaan sajane ki zimedaari Pansari ki,” the campaign beautifully blends the spirit of celebration and togetherness. For centuries, Diwali has symbolized light, love, and unity — a time when families illuminate their homes to spread joy and prosperity.
Pansari Group extends the same warmth to its vast retailer community, adorning their stores with the same affection and attention one would give to their home. For Pansari, these retailers are not just partners but part of a larger family that upholds the vibrant soul of India’s markets.
Empowering Over 20,000 Retailers Nationwide
Under this initiative, more than 20,000 retailers across India are being supported with festive arrangements — from Vandanwars and Aarti books to Ganesh-Laxmi idols, sweets, and chai. Each element is designed to turn local stores into radiant hubs of festivity.
The program also provides marketing, logistical, and promotional assistance, empowering shop owners to welcome customers with renewed enthusiasm and festive spirit.
Lighting Up Stores, Strengthening Bonds
Speaking about the campaign, Shammi Agarwal, Director, Pansari Group, said:
“Diwali is about happiness and togetherness. While diyas are lit by families at home, we’re lighting up our retailers’ stores — they are our extended families. We want every shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”
The campaign, which began in early October, will continue through Diwali, spreading joy across India’s bustling bazaars. It aims to restore the festive glow of shopping streets, strengthen community ties, and remind everyone of Diwali’s true essence — celebrating together as one big family.
About Pansari Group
With a legacy spanning over 60 years, Pansari Group stands among India’s leading FMCG brands, committed to promoting the joy of home-cooked meals and healthy living. The brand continues to evolve with changing consumer lifestyles, embracing innovation while staying true to its core values of quality, trust, and care.
