Funding to drive green processing facilities, women employment, and expansion in India’s healthy snacking market
National, October 25, 2025: In a major boost to India’s fast-growing healthy snacking industry, Wonderland Foods, the Delhi NCR–based premium dry fruits and nuts brand, has raised ₹140 crore in its first institutional funding round. The round was led by Asha Ventures and British International Investments (BII), the UK’s development finance institution and impact investor.
This strategic infusion of capital marks a significant milestone in Wonderland’s journey from a niche dry fruits supplier to a mainstream branded healthy snacking leader, and underscores the investors’ confidence in India’s expanding packaged food market — one that’s witnessing a shift towards mindful and convenient nutrition.
Fueling the Next Phase of Growth
The ₹140 crore investment will power Wonderland’s next phase of expansion, with the company planning to:
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Launch new value-added, innovative product lines in the healthy snacking category.
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Establish a state-of-the-art green processing facility in partnership with the Government of Uttar Pradesh.
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Create over 1,000 new jobs, with a majority of them earmarked for low-income women workers, reinforcing the brand’s commitment to social inclusion.
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Deepen its distribution network across modern retail, general trade, and digital marketplaces to reach a broader consumer base.
The company’s upcoming greenfield unit, to be built in Greater Noida with an estimated ₹250 crore investment, will serve as a world-class processing and packaging hub for nuts and dry fruits. Designed to meet stringent sustainability standards, the facility will operate on green principles — including renewable energy use, waste recycling, and water efficiency systems.
“At Wonderland, quality and trust have always been the cornerstones of our brand,” said Rakesh Gupta, Founder, and Anubhav Gupta, Managing Director of Wonderland Foods. “This funding marks a pivotal moment as we expand operations, diversify our product range, and strengthen our nationwide footprint. Partnering with the Government of Uttar Pradesh for our new processing unit is an important step in creating employment for over 1,000 women, while enhancing India’s food processing ecosystem with sustainable infrastructure.”
A Growing Force in India’s Branded Snacking Landscape
Founded with a mission to make mindful eating accessible and enjoyable, Wonderland Foods has evolved into one of India’s most trusted names in premium nuts, dried fruits, and healthy snacking. Its products are sourced from select global farms, ensuring purity and quality, and are processed and packaged locally to meet international standards.
Over the years, the brand has gained strong visibility across modern trade outlets and e-commerce platforms such as Amazon, Flipkart, Swiggy Instamart, Blinkit, and Zepto. Its portfolio includes almonds, pistachios, cashews, walnuts, seeds, berries, and curated snack mixes tailored to the preferences of health-conscious urban consumers.
What differentiates Wonderland is its emphasis on innovation, transparency, and wellness-oriented branding — elements that have made it a household name among discerning buyers who seek both nutrition and taste.
Empowering Women Through Employment and Impact
Beyond business growth, Wonderland’s journey reflects a deep social impact philosophy. The company already employs nearly 1,000 workers in its existing production units, with a majority being women from rural and low-income backgrounds. This focus on women’s empowerment aligns with Wonderland’s vision of building an inclusive value chain, from sourcing to packaging.
With the upcoming green processing facility in Greater Noida, the company aims to double its workforce, generating over 1,000 new formal jobs, primarily for women. The initiative is expected to qualify for the 2X Challenge — a global gender-lens investing initiative that mobilizes capital to advance women’s economic participation.
“Our aim has always been to create an ecosystem where business success and social impact go hand in hand,” added Anubhav Gupta. “By employing women in key roles and supporting skill development, we’re not only improving livelihoods but also contributing to India’s inclusive growth story.”
Investors’ Perspective: Backing a Purpose-Driven Brand
For investors, Wonderland represents a compelling opportunity at the intersection of sustainability, consumer demand, and impact-driven growth.
“What excites us about Wonderland is its rare combination of a strong consumer brand, differentiated product portfolio, and efficient scale-up capabilities,” said Pramod Bhasin and Vikram Gandhi, Founding Partners at Asha Ventures. “The healthy snacking category is witnessing robust tailwinds as consumers shift from loose, unbranded products to hygienic, trusted formats. Wonderland is perfectly positioned to lead this transition. We are delighted to partner with Rakesh and Anubhav, along with BII, in building a sustainable brand that delivers both commercial and social returns.”
Shilpa Kumar, Managing Director and Head of India at British International Investments, echoed this sentiment:
“We’re delighted to partner with Asha Ventures in supporting Wonderland Foods as it scales responsibly and deepens its social impact. The company’s focus on creating formal jobs for women, while investing in green facilities, aligns closely with BII’s mission of promoting inclusive and sustainable economic development in India.”
BII’s participation underscores the growing alignment between impact investing and consumer goods businesses that are driving positive social and environmental change.
India’s Booming Healthy Snacking Market
The timing of this investment is particularly significant as India’s health-focused packaged food industry experiences a massive upswing. According to market estimates, the healthy snacking segment in India is projected to grow at a compound annual growth rate (CAGR) of over 15%, driven by rising health awareness, urbanization, and demand for convenience.
Consumers are increasingly seeking nutrient-dense, guilt-free snacks as alternatives to fried and processed foods, while brands are responding with clean-label products, sustainably sourced ingredients, and transparent nutrition communication.
Wonderland’s evolution reflects these trends. The company’s approach—balancing tradition with innovation—has helped it occupy a sweet spot between heritage and modernity. From classic roasted nuts to contemporary snack mixes infused with global flavors, Wonderland continues to appeal to both traditional and new-age consumers.
Asha Ventures: Investing in Sustainable Growth
Asha Ventures, the lead investor in this round, focuses on early- to growth-stage businesses in India that address financial inclusion, affordable healthcare, job creation, and climate resilience. Supported by institutions like BII, SIDBI, SRI Fund, and NABARD, Asha Ventures has emerged as one of the key players fostering mission-driven entrepreneurship in India.
By backing Wonderland, Asha Ventures reinforces its strategy of supporting consumer businesses that create tangible impact—in this case, empowering women and promoting sustainable consumption.
“Wonderland fits perfectly within our investment philosophy,” said Bhasin. “It’s a brand that combines scale, purpose, and innovation, with a clear pathway toward becoming a category-defining company in India’s premium health foods space.”
British International Investments: Partnering for Inclusive Development
As the UK’s development finance institution and impact investor, British International Investments (BII) has a long-standing commitment to supporting sustainable enterprises across emerging markets.
Between 2022–2026, at least 30% of BII’s total new commitments will focus on climate finance, underscoring its role in supporting companies that adopt green technologies and inclusive practices.
BII is also a founding member of the 2X Challenge, which has mobilized over $33.6 billion globally to promote women’s economic empowerment. Its partnership with Wonderland is a continuation of this mission — supporting businesses that generate employment, reduce environmental impact, and foster inclusive growth.
Currently, BII has investments in over 1,600 businesses across 66 countries, with total net assets of £9.87 billion, reflecting its scale and global influence in impact investing.
The Road Ahead for Wonderland Foods
With this fresh infusion of capital, Wonderland Foods is poised to expand its product innovation pipeline, introduce new superfood blends and healthy snack ranges, and enhance its digital-first consumer experience.
The company also plans to strengthen partnerships with retail and quick commerce platforms to meet the growing demand for on-the-go nutrition. Additionally, its commitment to green operations and social impact positions it as a model for the next generation of conscious Indian brands.
As Rakesh Gupta aptly summarized:
“We want Wonderland to be more than just a brand — we want it to be a movement toward healthier, sustainable living. Every product we create and every job we generate takes us closer to that vision.”
About Wonderland Foods
Wonderland Foods is one of India’s leading names in premium nuts, dried fruits, and healthy snacking. The company combines quality, authenticity, and innovation to make mindful eating accessible and enjoyable. By sourcing the finest ingredients from trusted global growers, Wonderland delivers natural goodness and exceptional taste for today’s health-conscious consumers.
With an expanding product portfolio and strong presence across online and offline channels, Wonderland continues to redefine how India snacks — uniting wellness, convenience, and heritage in every bite.
Conclusion: A New Chapter for India’s Snack Revolution
The ₹140 crore funding round for Wonderland Foods is more than a financial milestone — it represents a vision for India’s sustainable and inclusive food future. With its unique blend of innovation, impact, and integrity, the brand is poised to lead India’s transition from unbranded commodities to trusted, high-quality, and responsible snacking choices.
As Wonderland embarks on this new phase of growth, it not only strengthens its position as a category leader but also as a change-maker, proving that in the world of business, profitability and purpose can thrive together — one healthy snack at a time.
