Bringing Together Former Big Tech Leaders and Industry Experts to Bridge the Gap Between Strategy and Execution
Gurugram, India | October 30, 2025: A new-age consulting firm, TheFifth.AI, has officially launched with a bold mission — to transform how consumer businesses approach growth. Founded by former Big Tech and industry operators, TheFifth.AI combines artificial intelligence, strategic consulting, and operational execution to help brands achieve profitable, scalable, and sustainable growth.
The founding team includes Prateek Sinha, Mayank Jain, Pratham Hegde, Amit Sinha, and Dr. Rohit Saini — leaders with deep expertise across marketing, product, data science, and growth.
Adding strategic depth to the initiative, Kirthiga Reddy, Vatsal Mehta, and Nikhil Naredi join TheFifth.AI as members of its Advisory Board, bringing decades of global experience in scaling organizations and driving innovation.
Bridging the Long-Standing Gap in Growth Consulting
Over the past decade, the metrics that define consumer business success have rapidly evolved — from social engagement and GMV to profitability and IPO-readiness. Yet, despite this evolution, one persistent challenge remains: the disconnect between strategy and execution.
Traditional consulting firms bring analytical depth and strategic frameworks, while agencies excel at creative storytelling and media execution. However, very few players effectively connect the two.
TheFifth.AI was founded precisely to bridge this divide — merging consulting precision, operational agility, and AI-powered insights to deliver measurable business outcomes.
“Across hundreds of conversations with founders, CXOs, and investors, one pattern stood out — while consulting firms deliver immense strategic value and agencies drive creative excellence, the translation from strategy to sustained execution remains weak,” said Prateek Sinha, Managing Partner and CEO, TheFifth.AI.
“TheFifth.AI was built differently to close that gap, combining strategic rigor, operational expertise, and AI-driven intelligence to create tangible, long-term business impact.”
The Fifth Alternative: Where AI Meets Hands-On Execution
Positioning itself as “the fifth alternative” to traditional consulting, TheFifth.AI sits uniquely between strategy firms, agencies, in-house teams, and automation tools.
The firm offers three core services:
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Growth Strategy Consulting – Building scalable growth frameworks rooted in market intelligence and business metrics.
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Brand Building & Customer Experience – Integrating creative thinking with behavioral insights to create strong, emotionally resonant brands.
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Cost Transformation & Optimization – Leveraging AI and data analytics to enhance operational efficiency and reduce costs across marketing and business processes.
The company’s AI-enabled operating model ensures that strategy development, execution, and measurement are seamlessly interconnected. This hands-on approach allows TheFifth.AI to partner deeply with clients, rather than acting as an external consultant.
Expert Voices Supporting TheFifth.AI’s Mission
Kirthiga Reddy on AI as an Intelligence Layer
“I’ve known Prateek for a long time. His team’s application of AI — not just as a tool but as an intelligence layer across strategy, execution, and measurement — has the potential to meaningfully elevate how brands approach consumer marketing,” said Kirthiga Reddy, CEO of Verix, and former MD of Facebook India.
Reddy, who was also the first woman Investment Partner at SoftBank, brings unparalleled insight into digital transformation and scalable growth.
Vatsal Mehta on Connecting Strategy with Execution
“Having led global teams at Meta, I’ve seen firsthand how the gap between strategy and execution limits marketing impact worldwide,” said Vatsal Mehta, former VP at Meta, where he spent 15 years building the company’s global advertising and creative business.
“TheFifth.AI’s ground-up model, built by experienced operators, bridges this gap with precision and agility.”
Nikhil Naredi on IPO-Readiness and Measurable Outcomes
“In my experience advising companies on their IPO journey, the key differentiator is identifying open spaces in the industry landscape and linking every decision to measurable outcomes,” shared Nikhil Naredi, Partner at Shardul Amarchand Mangaldas & Co.
“TheFifth.AI’s operator-driven and data-led model embeds this discipline, positioning it perfectly for the next wave of consumer growth stories.”
Mayank Jain on Building TheFifth.AI
“We’ve been deliberate in how we’ve built TheFifth.AI,” added Mayank Jain, Co-Founder & COO. “Over the past two months, we validated our model through live pilots with leading consumer brands. Now, we’re ready to partner with organizations looking to create sustainable, scalable growth systems for the decade ahead.”
Launching at the Right Time for India’s Expanding Market
The launch of TheFifth.AI comes at a defining moment for India’s marketing and consulting ecosystems.
As digital growth accelerates and the Big 4 consulting firms record their highest-ever performance in India — even outpacing global markets — the country’s importance as a global consulting hub is stronger than ever.
This evolving market presents a significant opportunity for new-age consulting firms like TheFifth.AI — firms that blend AI-driven intelligence with operational know-how to transform how businesses scale in the digital economy.
About TheFifth.AI
TheFifth.AI is an AI-powered Marketing Transformation and Consumer Consulting firm, designed to bridge the gap between strategy and execution. Built by a team of former Big Tech and industry leaders, the firm partners with consumer brands to deliver profitable, scalable, and sustainable growth through its hands-on, data-driven operating model.
Website: www.thefifth.ai
Email: press@thefifth.ai
Key Founders
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Prateek Sinha – Managing Partner & CEO
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Mayank Jain – Co-Founder & COO
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Pratham Hegde – Co-Founder
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Amit Sinha – Co-Founder
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Dr. Rohit Saini – Co-Founder
Advisory Board
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Kirthiga Reddy – CEO, Verix; Former MD, Facebook India; Former Partner, SoftBank
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Vatsal Mehta – Former VP, Meta
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Nikhil Naredi – Partner, Shardul Amarchand Mangaldas & Co.
