SECUNDERABAD, TELANGANA, INDIA — In the bustling commercial hub of Lalapet, Secunderabad, a story of digital transformation and generational entrepreneurship is redefining the traditional home decor industry in India.
The venture originated decades ago when a teenage Sunil Raj Jaiswal established Balaji Photo Frame Makers. Built on precision woodworking, artisanal framing, and local trust, the enterprise grew into a trusted regional mainstay.
Today, that foundation has expanded under the leadership of his son, Romit Raj Jaiswal. A B.Tech graduate equipped with strong technical and entrepreneurial acumen, Romit spearheaded the company’s evolution into Balaji Enterprises and launched its direct-to-consumer (D2C) brand, Framtastic.
By combining automated inventory management, digital marketing, and modern supply chain workflows with traditional manufacturing, Romit transformed the neighborhood workshop into an e-commerce powerhouse. Framtastic now ships a massive volume of wall decor and photo frames annually through major national marketplaces, backed by a strong social commerce presence on Instagram that drives a consistent stream of monthly orders nationwide.
“My father dedicated his life to mastering craft and quality right here in Lalapet,” said Romit Raj Jaiswal, Founder & Managing Director of Balaji Enterprises. “Coming from an engineering background, my objective was to build an efficient, scalable digital architecture around his legacy. Framtastic allows us to take localized Indian craftsmanship and deliver it seamlessly to homes across the country.”
As Sunil Raj Jaiswal marks a milestone chapter in his 60th year, Balaji Enterprises stands as a compelling model for India’s MSME sector: honoring offline roots while aggressively innovating for the digital age.
ABOUT BALAJI ENTERPRISES & FRAMTASTIC
Headquartered in Lalapet, Secunderabad, Balaji Enterprises (formerly Balaji Photo Frame Makers) is a premier manufacturer and online retailer of wall decor and art framing solutions. Through its consumer brand Framtastic, the firm supplies high-quality religious frames, custom wall art, and interior decor to customers across India via top e-commerce platforms and digital direct channels.
