India, October 2025 – Global sportswear and lifestyle brand New Balance continues to strengthen its presence in India with the grand opening of its latest store at VR Surat, Gujarat. The expansion marks another significant milestone in the brand’s mission to connect with India’s growing community of runners, athletes, and style-conscious consumers who value performance as much as design.
The new store opening in Surat represents more than just another retail launch — it’s a celebration of craftsmanship, innovation, and community. Known for blending heritage craftsmanship with state-of-the-art performance technology, New Balance brings to Surat an experience that’s both inspiring and interactive, inviting customers to explore the brand’s world of movement, culture, and creativity.
A New Milestone in New Balance’s India Journey
New Balance has been strategically expanding its retail network in India over the past few years, focusing on key cities that mirror the brand’s spirit of ambition and individuality. With stores already operational in metropolitan markets like Delhi, Mumbai, and Bengaluru, Surat now joins this growing list — a city renowned for its entrepreneurial drive, vibrant youth culture, and rising passion for fitness and sports.
“Surat is a city that’s constantly on the move — it’s energetic, dynamic, and forward-looking,” said Radeshwer Davar, Country Manager, New Balance India. “We are thrilled to bring New Balance to Surat, a city that embodies both aspiration and achievement. This opening reinforces our commitment to expanding our footprint across India and connecting with local communities through sport and lifestyle.”
Davar emphasized that the brand’s retail expansion is a reflection of its long-term commitment to the Indian market. “India is one of the fastest-growing fitness and athleisure markets in the world, and we see immense potential here. Our goal is to provide an authentic New Balance experience to every customer, one that combines innovation, comfort, and style.”
A Store Designed for Experience, Not Just Shopping
Located at VR Surat, one of the city’s most prominent lifestyle destinations, the new store is designed to be immersive, blending retail with experience. It’s not just a space to shop; it’s a space to engage, learn, and feel connected to the brand’s ethos.
Walking into the store, customers are greeted by a sleek, contemporary interior that showcases New Balance’s trademark aesthetic — minimal yet bold, with premium textures, neutral tones, and subtle brand cues that celebrate craftsmanship and authenticity.
The design intentionally integrates interactive zones, allowing customers to engage with the brand’s latest innovations in footwear technology such as Fresh Foam X and FuelCell. Digital screens, product storytelling walls, and experience zones make the space dynamic, helping visitors understand the performance features and design details that define each product.
The store also serves as a community hub — a place where fitness enthusiasts, runners, and fans of the brand can come together for exclusive launches, athlete meetups, and local running events.
Curated Collection: From Performance to Lifestyle Icons
The new New Balance store at VR Surat offers a meticulously curated selection of the brand’s most iconic and performance-driven footwear and apparel. From marathon-ready running shoes to street-style classics, the range reflects New Balance’s dual identity — rooted in sport but shaped by culture.
Among the highlight collections are:
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New Balance 1080 Series – Engineered with Fresh Foam X technology, designed for superior cushioning and support, ideal for long-distance runners and everyday athletes alike.
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Rebel Series – Created for speed and responsiveness, the Rebel lineup brings lightweight construction and high energy return for those who love a fast-paced run.
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9060 Collection – A bold reinterpretation of New Balance’s heritage design, combining retro aesthetics with futuristic detailing — perfect for those who see sneakers as a statement of identity.
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M1000 Series – The latest addition, representing New Balance’s evolution in modern sneaker culture, with innovative design language and superior comfort.
Customers can explore footwear designed with FuelCell midsoles — offering explosive propulsion — as well as apparel crafted with breathable, stretchable fabrics suited for both training and lifestyle wear.
A Commitment to Craftsmanship and Innovation
Since its founding in 1906, New Balance has built its reputation around two central pillars — craftsmanship and innovation. While many global sports brands chase trends, New Balance has carved its niche by fusing authentic craftsmanship with cutting-edge performance technology.
The brand’s manufacturing philosophy stands out in today’s fast-fashion world. With six factories worldwide — five in New England and one in Flimby, U.K. — New Balance remains committed to maintaining a significant portion of its production in regions known for their heritage of quality manufacturing. The brand’s MADE U.S. line, for instance, contains a domestic value of 70% or more and represents a rare dedication to local craftsmanship in the modern footwear industry.
“Every New Balance product reflects our values — precision, quality, and purpose,” said Davar. “We don’t just make shoes; we craft experiences that enhance performance and empower individuality.”
This ethos extends to every product line sold in India. The company ensures that the latest global innovations are made accessible to Indian consumers, aligning its retail strategy with the growing sophistication of the local market.
India’s Fitness and Athleisure Boom
The opening in Surat also aligns with a broader trend — the surge of interest in health, fitness, and active lifestyles among Indian consumers. Over the past five years, India has witnessed a remarkable transformation in consumer behavior, with fitness becoming an integral part of urban life.
Surat, in particular, has emerged as a city that embraces modern wellness culture. From early-morning runners along the Tapi River to youth-led fitness communities across neighborhoods, the city’s growing health-conscious population presents a vibrant opportunity for brands like New Balance.
Market analysts note that India’s athleisure market is expected to grow at a compound annual growth rate (CAGR) of more than 10% over the next decade, driven by rising disposable incomes, digital fitness culture, and global brand awareness. In this context, New Balance’s expansion strategy appears well-timed, positioning it to capture the loyalty of the next generation of Indian consumers.
Local Engagement and Brand Community
New Balance’s retail expansion strategy in India goes beyond commercial growth — it’s about building community. The brand has been actively engaging with local running groups, fitness trainers, and sports enthusiasts through experiential events and workshops.
To mark the Surat store opening, New Balance hosted an exclusive in-store showcase, where guests, influencers, and athletes were invited to experience the brand’s latest collection. The event highlighted the brand’s ongoing commitment to performance, innovation, and style — giving attendees a closer look at what makes New Balance a global favorite.
The company also plans to introduce community-driven initiatives such as city runs, training sessions, and sneaker culture meetups, using the store as a platform to nurture engagement. “We see our stores as more than sales outlets,” Davar added. “They are places where stories begin — where people connect through a shared love for sport, design, and self-expression.”
A Future-Focused Vision
As New Balance continues to scale its operations in India, its focus remains steadfast on sustainable growth and long-term brand building. The brand’s global ethos of “Fearlessly Independent Since 1906” resonates strongly with India’s young consumers — those who value individuality, creativity, and authenticity.
From performance athletes to urban trendsetters, the brand’s versatile identity allows it to appeal across demographics. Whether it’s a runner seeking the perfect cushioning technology or a fashion-forward customer looking for a statement sneaker, New Balance offers something for everyone — a rare balance of function and form.
With several more stores planned in key cities across India, New Balance’s expansion strategy is set to accelerate in the coming years. The Surat store is a key step in this roadmap — a symbol of how the brand continues to evolve while staying true to its heritage.
About New Balance
Founded in Boston, Massachusetts in 1906, New Balance has remained an independent and purpose-driven brand for over a century. With the guiding mission “to empower people through sport and craftsmanship to create positive change in communities around the world,” the brand continues to inspire athletes and creators globally.
New Balance employs over 10,000 associates worldwide and reported $7.8 billion in global sales in 2024. The brand operates six footwear factories — five in the U.S. and one in the U.K. — and remains one of the few major sportswear companies maintaining substantial domestic manufacturing.
For more information, visit www.newbalance.com and explore press updates at newbalance.newsmarket.com.
Conclusion
The opening of New Balance’s new store at VR Surat symbolizes more than just retail expansion — it signifies the brand’s growing connection with India’s thriving fitness and fashion ecosystem. By blending innovation with heritage and community engagement with performance, New Balance continues to redefine what it means to be a modern athletic brand in India.
From Boston to Surat, the journey reflects a shared spirit of movement, purpose, and independence — a philosophy that keeps New Balance running ahead of the curve.
