New Delhi, September 30, 2025 – With India immersed in the vibrant spirit of festivals, Hamdard Foods India, one of the country’s most trusted names in health and wellness, has rolled out a series of engaging celebrations this September. From Durga Puja pandals in Kolkata and Patna to Garba Nights in Chandigarh and Karnal, and a social initiative in Srinagar, the brand is connecting with communities by blending tradition, wellness, and joy.
These initiatives reflect Hamdard’s century-old commitment to being more than just a product brand—it is a companion to families during moments of celebration, bonding, and cultural pride.
A Legacy of Purity and Wellness
Hamdard Foods has long stood as a household name synonymous with purity, wellness, and quality. Known for iconic products such as Rooh Afza, the all-season refreshing drink, and Hamdard Khaalis Masale, a range of authentic spices backed by over 100 years of expertise, the brand has always integrated itself into the daily lives of Indian families.
Other popular products such as Hamdard Kachi Ghani Mustard Oil—renowned for its trust, purity, and high pungency—continue to hold a strong place in kitchens across the country. For Hamdard, festivals are not just occasions of food and fun; they are opportunities to strengthen bonds with consumers and celebrate cultural heritage while adding a touch of wellness to every festive recipe.
Celebrating Festivals Across India
As India gears up for weeks of celebrations that stretch from the grandeur of Durga Puja to the rhythmic joy of Navratri Garba, Hamdard Foods has placed itself at the center of these cultural hotspots.
The company is inviting consumers to experience its stalls and activations, where they can enjoy product tastings, authentic food samplings, and interactive engagements designed to capture the festive spirit.
Kolkata – Durga Puja Activity (27th Sept – 1st Oct, 2025)
In Kolkata, the city that breathes Durga Puja, Hamdard Foods is marking its presence at some of the most iconic pandals:
-
Dumdum Park Sarbojonin (Dumdum)
-
Mitali (Kankurgachi)
-
Kumartuli Park Sarbojanin Durgotsab Committee (Sovabazar)
-
College Square (College Street)
-
Simla Byam Samity (Beadon Street)
-
Telenga Bagan (Ultadanga)
-
Barisha Club (Behala)
Festival-goers can look forward to interactive product trials, cultural showcases, and authentic Mughlai delicacies prepared with Hamdard Khaalis Masale. The high-pungency oils and refreshing Rooh Afza tastings add flavor and energy to the festive ambience.
Patna – Durga Puja Activity (22nd – 29th Sept, 2025)
In Patna, Hamdard Foods is connecting with communities across key residential and cultural centers, including Sanchar Nagar, Alankar Sun City, RN City, Venus Empire, Aashirwad Ghanshyam Enclave, Mundeshwari’s Terrace Gardenia, and Patligram Society.
Here too, families can participate in engaging experiences that combine health, flavor, and cultural vibrancy. The star attractions include Rooh Afza-based refreshers and Mughlai dishes showcasing the richness of Khaalis spices.
Chandigarh – Garba Night (27th & 28th Sept, 2025)
Navratri in Chandigarh will be brighter with Hamdard Foods’ presence at Garba Nights. The company is offering refreshing drink samplings, wellness-driven activities, and festive giveaways, bringing together dance, music, and community joy.
Visitors can interact with the Hamdard team, explore the product portfolio, and carry home memories of wellness-infused celebrations.
Karnal – Garba Night (27th Sept, 2025)
Karnal, too, will echo with Garba beats as Hamdard Foods hosts interactive product trials, authentic culinary experiences, and engaging contests. Guests can savor Hamdard beverages and Khaalis-based dishes, reaffirming the brand’s promise of authenticity and wellness.
Srinagar – Mirchi Bachpan Bacho (27th Sept, 2025)
In Srinagar, Hamdard Foods is going beyond celebration to stand for social responsibility. The brand is supporting the Mirchi Bachpan Bacho initiative, which highlights the importance of protecting childhood while fostering community engagement. Alongside this, Hamdard will showcase its range of products, emphasizing that wellness is integral to every aspect of life, from homes to society at large.
CEO’s Perspective
Speaking about these nationwide festivities, Mr. Hamid Ahmed, CEO of Hamdard Foods India, emphasized the brand’s role as a custodian of tradition and wellness:
“Festivals in India are not just about rituals, they are about togetherness, joy, and community spirit. At Hamdard Foods, we are honored to be part of these celebrations across the country. By engaging with consumers directly during Durga Puja, Garba Nights, and meaningful initiatives like Mirchi Bachpan Bacho, we aim to share the values of wellness, tradition, and refreshment that our brand stands for. This festive season, we look forward to creating moments of happiness and strengthening our bond with millions of families across India.”
Wellness Meets Celebration
Hamdard’s festive activations are designed to go beyond brand visibility. They embody the company’s mission of bringing people together, honoring cultural traditions, and making wellness accessible to all.
By offering authentic product trials, culinary demonstrations, and immersive cultural activities, Hamdard is reminding consumers that wellness is best enjoyed when shared with others.
About Hamdard Foods India
Founded in 1906, Hamdard has grown into an iconic institution of trust and purity. Its most famous product, Rooh Afza, continues to be the leader in its category, enjoyed by millions across households and restaurants.
In recent years, Hamdard has expanded its product portfolio to meet changing consumer needs. This includes:
-
Beverages: milkshakes, lassi, fruit juices, sugar-free Rooh Afza variants, coconut water, and glucose drinks.
-
Food products: Khaalis Masale (authentic spices), saffron, edible oils (Olive Pomace, Mustard Oil), honey, soya chunks, and vermicelli.
With its strong presence in North India, Hamdard is now expanding its reach across India and overseas, using modern channels of distribution while maintaining the legacy of quality that consumers trust.
Looking Ahead
By combining cultural participation with product innovation, Hamdard Foods is creating a powerful blueprint for consumer engagement. Its ability to integrate wellness into celebrations sets it apart as a brand that is both timeless and forward-looking.
As India steps into a festive season filled with color, music, and devotion, Hamdard Foods ensures that families everywhere can celebrate with authenticity, health, and joy.
The Durga Puja pandals, Garba Nights, and Srinagar initiative are not just marketing activations—they are proof of Hamdard’s long-standing mission: to stand with communities, celebrate traditions, and add wellness to every moment of life.
