National, 19 November 2025: Frido, India’s leading D2C ergonomic brand, has announced a landmark partnership with HRX, the country’s first homegrown activewear label co-owned by Hrithik Roshan and Exceed Entertainment. Together, the two brands have unveiled their first-ever co-branded innovation — the Frido x HRX Barefoot Sock Shoe.

A Partnership Rooted in Natural Movement

Both Frido and HRX share a deep belief that the future of fitness lies in returning to the fundamentals of human movement. The barefoot philosophy—which focuses on improving balance, posture, and natural biomechanics—forms the foundation of this collaboration.

By merging Frido’s expertise in ergonomic engineering with HRX’s mission of lifestyle-led fitness, the partnership aims to inspire a cultural shift towards mindful, natural movement in everyday life. This launch is not just about a new product, but about sparking a nationwide movement that celebrates body awareness and holistic wellness.

Introducing the Frido x HRX Barefoot Sock Shoe

Designed to mirror the feeling of moving barefoot, the new Barefoot Sock Shoe delivers:

• Natural, grounded movement

• Support and stability for modern fitness routines

• Everyday comfort for active lifestyles

• Lightweight performance for training and daily wear

The product stands as a shared commitment to innovation and the belief that reconnecting with natural movement is the true cornerstone of fitness.

Voices Behind the Vision

Hrithik Roshan, Founder, HRX

“Movement has always been a powerful form of self-expression and transformation for me. With the Frido x HRX Barefoot Sock Shoe, we’re going back to the roots — embracing the natural strength and balance our bodies are built for. This collaboration is more than a product; it’s a call to move better, live mindfully, and reconnect with the body in its purest form. I’m proud to be part of this journey that encourages India to rediscover the power of barefoot movement.”

Ganesh Sonawane, Co-founder & CEO, Frido

“At Frido, our vision has always been to engineer comfort through innovation. This collaboration with HRX marks a defining moment for us, as together we are reimagining how India experiences movement. Partnering with HRX reflects our shared belief that innovation and fitness go hand in hand.”

Afsar Zaidi, CEO, HRX

“At HRX, we’re building a lifestyle ecosystem that goes beyond apparel or fitness products. Our philosophy is rooted in holistic wellness where movement, mindfulness, and innovation converge. Partnering with Frido was a natural extension of that belief, and the Barefoot Sock Shoe embodies our mission to empower individuals to move freely and live consciously.”

Arif Khan, Co-founder & COO, Frido

“What excites me most is how this collaboration unites two powerful philosophies—Frido’s commitment to innovation and HRX’s passion for fitness. With HRX and Hrithik on board, we’re confident this launch will inspire a larger community to embrace barefoot movement as part of their daily lifestyle.”

Availability

The Frido x HRX Barefoot Sock Shoe will be available exclusively on Myntra and on the official websites of Frido and HRX, bringing this innovation directly to fitness enthusiasts and lifestyle consumers across India.

With this launch, the brands aim to ignite a new wave in India’s fitness culture—where innovation meets lifestyle and barefoot performance becomes an everyday reality.

About Frido

Frido is dedicated to redefining comfort and mobility through thoughtfully engineered ergonomic and orthotic solutions. Its diverse product range includes:

• Mobility aids

• Orthotic products

• Ergonomic seating for WFO & WFH

• Cushions, insoles, pillows

• An expanding footwear portfolio

Focused on innovation, preventive care, and human-centered design, Frido empowers individuals to move better, work smarter, and live comfortably and confidently.

More at: www.myfrido.com